Milan, January 29, 2025 - March 8, 2025, will be a special occasion to celebrate Italian hospitality with the return of B&B Day, the national day dedicated to bed and breakfasts, conceived and promoted by Bed-and-Breakfast.it, the leading Italian platform in the travel sector. This is a unique opportunity to discover the charm of family-run accommodations and enjoy a complimentary stay in thousands of properties across Italy.
B&B Day is more than just a chance to save money; it is an invitation to rediscover the essence of Italian hospitality, marked by warmth, care, and a strong connection to the local culture. Since the post-pandemic recovery, the initiative has seen continuous growth. In 2024, the website attracted 75,000 visitors-more than twice as many as in 2023-and this year's numbers are expected to rise even further. The most popular destinations remain small villages, seaside locations, and thermal spas, confirming the growing desire for authentic and rejuvenating travel experiences.
This year, B&B Day falls on a particularly meaningful date: March 8, International Women's Day. Whether it's a relaxing weekend with family, a romantic escape, a getaway with friends, or a mother-daughter retreat, this day offers the perfect occasion to experience an authentic journey and immerse oneself in the beauty of Italy.
In recent years, solo travel has become increasingly popular among women worldwide. Travel trend reports indicate that between 2011 and 2024, online searches related to solo female travel and trip planning have grown more than elevenfold. This trend continues to rise, with more women choosing to explore new destinations independently. B&B Day provides the perfect opportunity to embark on a solo adventure, discover the most authentic side of Italy, and enjoy a moment dedicated entirely to oneself.
Participating is simple and rewarding. Travelers who book a stay of at least two nights-including the night of March 8-at one of the participating properties listed on www.bbday.it will receive that night for free. It's an extraordinary opportunity to explore charming villages, artistic cities, and hidden gems across the country. To browse participating accommodations and secure a stay, visit the official website www.bbday.it.
Bed-and-Breakfast.it is Italy's leading online booking platform for B&Bs, recognized as a key player in the travel industry. The company is managed by Studio Scivoletto, with its headquarters in Modica.
Giambattista Scivoletto
press@bed-and-breakfast.it
Clara Corallo
press@bed-and-breakfast.it
B&B Day is part of Bed-and-Breakfast.it Network
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